Our Story
Urbane Lure is designed to take you down your road most traveled with style and full of confidence!
All the pieces in the boutique are handpicked for your lifestyle. Whether you’re a mom on-the-go, packing for your next getaway, adventurer, or the career woman looking to slay your next presentation - we’ve got you covered, from head to toe. From dresses to jump suites, tops and T’s, and all the hats and handbags in between - our versatile collection is ever evolving to meet your wardrobe needs.
Urbane Lure strives to provide thoughtful and beautiful pieces that are easy to style, simple to care for, and attract all the attention.
I am Ashley Anderson, owner of Urbane Lure., I am a dual-career woman, military spouse and mother of three. If you’ve ever felt run down, you’re not alone. I also know first hand the power of self-confidence. It’s true that when you look good, you feel good. But at Urbane Lure, we want to flip the script. When you feel good, you look good! And one thing that always boosts my self confidence is knowing that I look great in everything piece of clothing I own. That’s what shopping at Urbane Lure does for women like you. It gives you the confidence to know that everything you wear is a true reflection of who you really are. Whether it’s a messy bun day or a rock the runway day!
Welcome to the most fabulous you!
Urbane Lure is a family-owned and operated, small business, built to empower women with confidence and strength, and with a mission to give back. When shopping with us, you’re also contributing to an incredible cause.
In 2011 our middle son was born with a condition called Gastroschisis, a defect resulting in the loss of his small intestines after birth. While our son’s life was able to be preserved through intravenous nutrition, this was only a temporary fix. By age 3, he was showing signs of liver failure and in immediate need of an organ transplant. In April of 2015, with much fear and uncertainty, our boy received a quadruple organ transplant surgery in hopes of saving his life.
As Urbane Lure is founded here in 2022, we are blessed to say our son is doing wonderful, his health is restored, and we couldn’t be more thankful. However, like many other surgeries, organ transplants are costly, may require family relocation, and many other related expenses that can be difficult to afford.
Our small business blossoms from a love for fashion, supporting others, and creating a means to give back. We are proud to give 10% of Urbane Lure profits to foundations supporting pediatric organ transplant patients and their families.
Join us as we begin to share how our contributions and yours help make a difference. Be a part of the change when shopping Urbane Lure.
